And right now, the base price to join is $1,500. So in cohorts, 10, 11, 12 and 13, each one of those, we made quite a bit more in revenue than all of cohorts 1 through 9 combined."īuilding a Second Brain has had up to 1,000 students per five-week cohort. "Cohorts 1 through 9, were.almost negligible in revenue compared to each cohort since then. ![]() Tiago made a really important statement that is easy to miss. While focusing on building a great curriculum and great writing served him in the past, he realized he now has the resources to stop relying on OTHER creators' channels for traffic and could build his own. Why? Because he noticed that a huge number of his traffic and course students came from other creators on YouTube – guys like Ali Abdaal and Thomas Frank. The videos are super high quality, and he actually invested $100K in building a home video studio. Borrow first, build laterĪ few months ago, Tiago began publishing on YouTube and already has 32K subscribers. He says the best way to blow peoples' minds is to underpromise and overdeliver.but he sees many creators "promising the moon" with their course. It was indicative of creators failing to provide a good education within their CBC. To him, that assertion wasn't indicative of the CBC model failing to provide good education. When I argued that a lot of CBCs seem to be valued for their community more than their content, Tiago pushed back. Tiago talks a lot about building an excellent student experience in the course. Those insights keep coming – and now he says his students are using PKM as a way to manage their businesses as creators.īut here's the thing – if Tiago hadn't started so niche, focusing simply on Evernote.he may not have gotten enough traction to eventually broaden out. He realized that his methods weren't about the tool (Evernote) itself.but about a way of thinking about managing your digital files. This began the transition to "better note-taking in Evernote" to "Personal Knowledge Management," the term Tiago uses today. And they didn't join by mistake, they just realized that they could apply Tiago's same methods to other software. Tiago noticed that students in Building a Second Brain weren't always using Evernote – they were using other note-taking software. And why I'm bullish on cohort-based courses as a step in the process of developing a self-paced course. This is still true of CBCs today, by the way. And it was easier to iterate and improve because he didn't have the pain of throwing away videos from a pre-recorded course – he could just teach it differently the next time. It also made the course resilient in that anything students found unclear they could ask about directly. ![]() I really like this approach – it's faster to bring the "product" of his course to market. That's a specific outcome (better notes organization) for a specific person (Evernote users).Īnd Tiago, because he had experience as a teacher, decided to teach it live over Zoom for the sake of "making up for his own deficits." Start niche – even if you see a broad futureīuilding a Second Brain began as a course to teach people a better way to use Evernote (i.e. That blog post was re-shared by Evernote themselves and it was off to the races. He was following his interests and beliefs, and his unique viewpoint on tagging is what caught the attention of the market. ![]() This led him to write an article in February 2015 called Tagging is Broken. People in the comments section loved his points and wanted to learn more. He took the comment section to "rant" (his words) against the use of Tags in Evernote. One of the earliest cohort-based courses (CBCs) that really shaped online education.īuilding a Second Brain is a five-week course that helps you organize your digital life and unlock your creative potential.Īnd in an effort to be more creative and successful in promoting the episode on Twitter, I put together a Thread with several of my takeaways (it didn't take off).īut here are my biggest takeaways: Lean into your interestsīuilding a Second Brain exists because Tiago was reading a popular article about how to organize your Evernote. If you don't know Tiago, he's the creator of Building a Second Brain. And not just an anecdotal positive response – the Spotify data shows that this episode may have the highest listener retention ever! This week's episode of Creative Elements with Tiago Forte got a LOT of love on Twitter.
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